Miriam S.

Miriam S. is a dedicated PhD candidate at WHU Institut für Familienunternehmen und Mittelstand since July 2021, while also serving as a Product Manager for Digital Health Technologies and a Business Development Manager at Brainlab since January 2019. With extensive experience in analyzing market access strategies, evaluating business models, and managing strategic partnerships, Miriam has also held the position of Marketing Campaign Manager for Digital O.R. at Brainlab. Prior experience includes being a Marketing Teamlead at freshfoods GmbH, where business strategy development and online shop management were key responsibilities. Background in branding was further established at basic Aktiengesellschaft Lebensmittel, along with earlier experiences in project management and strategy internships. Miriam holds a Master's in Strategic Marketing Management and a Bachelor's in Business Administration & Logistics, complementing ongoing doctoral studies at WHU.