Michael Frantzén

Michael Frantzén has a long history of work experience, beginning in 1989 as a Sales Manager for Misab. Michael then went on to found Det Stora Äventyret AB in 1993, followed by a role as Country Manager for Friluftsland A/S in 2007. In 2009, they became a Sales and Marketing Agent for TGA Scandinavia Consulting AB, where they were responsible for consulting, marketing, introducing, and brandbuilding new products and business into the Scandinavian sports and outdoor market, as well as conducting events and sales training. Michael then moved on to Bradshaw & Taylor in 2016 as Nordic Sales and Marketing Manager. Most recently, in 2022, they became Business Development Manager Sports Europe for BrainLit.

Michael Frantzén attended Pildammsskolan from 1979 to 1981, studying Samhällsvetenskaplig linje. Michael then joined the Swedish Armed Forces in 1984, where they obtained the rank of Captain in the Swedish Army Reserve in 1985. From 1986 to 1989, they attended The Swedish School of Sport and Health Sciences, studying Physiology, General. Finally, they attended IHM Business school from 1990 to 1992.