Ben Peltzer has a strong background in digital marketing and automation. Ben started their career at BlueVenn, where they worked as a Digital Media Producer, designing and automating email marketing campaigns and generating direct mail pieces. Ben then moved up to the role of Digital Engagement Analyst, where they built automated campaign sends and customer lifecycle emails for multiple newspapers.
After BlueVenn, Ben joined insightsoftware as a Digital Marketing Specialist. In this role, they managed and optimized paid media campaigns across LinkedIn, Facebook, and Google. Ben also designed and managed content updates for landing pages and created lead scoring systems to identify target accounts.
Most recently, Ben worked at Thunderfoot as a Digital Marketing Strategist. Ben compiled quarterly business reports for clients, managed multiple client CRMs, and provided direction and implementation of paid social media campaigns on LinkedIn and Facebook.
Currently, Ben is working at Brainrider as a Marketing Automation Specialist.
Ben Peltzer holds a Bachelor's degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill. Apart from their degree, they have obtained several certifications in digital marketing. In June 2019, they received certifications in both Google AdWords from Google Ad Manager and Google Analytics Individual Qualification from Google Marketing Platform. Additionally, in February 2022, they obtained the Google Ads Search Certification from Google.
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