Eda Erdal

Eda Erdal is a Lead UX Designer at JLR since May 2022, specializing in user-centered interaction designs and developing comprehensive user stories and prototypes for next-generation in-vehicle HMI systems. Concurrently, Eda serves as a Lead Instructor at BrainStation, guiding aspiring designers through mentorship programs. Previous experience includes roles as a UX Designer at Moley Robotics, TÜBİTAK, and UCL, where Eda contributed significantly to projects involving human-robot interaction systems and behavior change digital systems. Eda's foundational education comprises a Master of Arts in User Experience Design from the University of the Arts London and multiple Bachelor's degrees in Visual Communication Design from various institutions.