Jay Liu is an experienced analytics professional currently working at Shopify since February 2022 in two roles: as part of the Product team focusing on improving the conversion funnel and customer experience through data analysis and dashboard creation, and in Performance Marketing to enhance acquisition programs. Additionally, Jay serves as an Instructor for Digital Marketing and Data Analytics courses at BrainStation. Prior experience includes roles at Capital One as a Business Manager and Senior Business Analyst in Digital Customer Acquisitions, a Summer MBA Marketing Analyst position at CIBC, and a Marketing Specialist role at Bell Mobility, where Jay developed customer acquisition strategies and marketing campaigns. Jay holds an MBA from the University of Toronto's Rotman School of Management and a BSc in Physiology with a minor in Business Management from McGill University.
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