Sal Patel

Sal Patel serves as the Head of Red Bull Canada Media Network, driving strategies across earned, managed, and owned media for Red Bull’s global operations in Canada. In addition, Sal holds a position as an Instructor in Marketing Leadership at BrainStation, focusing on digital marketing fundamentals. Previously, Sal contributed to Salesforce as Global Director of Social & Content Marketing, and led social media initiatives at Shopify, enhancing audience engagement and follower acquisition. Sal also has extensive experience with the Toronto International Film Festival, where leadership in digital content production led to significant audience growth. Early career roles included positions at TD and founding a not-for-profit agency, Ham Presse. Sal's educational background encompasses degrees from Queen's University, HEC Paris, and other institutions, with a strong emphasis on marketing and digital media.