BrainTower
Jan De Lancker is an experienced executive with a diverse background in marketing, sales, and interim management. Currently serving as a Board Member at AI Compass and Linkus, De Lancker is also a co-founder of BrainTower, a marketing and sales consultancy. Previous roles include Partner at Daltix, where real-time retail insights were delivered, and General Manager for United Biscuits and PepsiCo/Frito Lay, with achievements in significant business performance improvements. Additional experience includes key leadership positions at Nike, D.E MASTER BLENDERS 1753, and Mars, with educational credentials from Vlerick Business School and Ghent University in marketing and applied economics. De Lancker is also active on advisory boards for Boerinneke, IpBuilding, and Daltix.
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BrainTower
BrainTower: Your Premier Partner for Project and Interim Management in Marketing, Sales, and Due Diligence At BrainTower, we're more than a sales and marketing firm – we're a hub for addressing your commercial challenges. Our expertise goes beyond devising strategies; we actively engage in consulting, interim management, and project execution to turn these strategies into reality. In an ever-changing business landscape, BrainTower stands as a catalyst for innovation and adaptability. We encourage you to embrace new technologies, question the status quo, and, when necessary, reinvent your approach to stay ahead. Our Core Specialties: -Growth Strategy: Steering your business towards sustainable expansion. -AI/ChatGPT: Coaching, training and implementation -Brand & Marketing Strategy: Crafting compelling narratives to elevate your brand. -Sales & Account Management: Building and nurturing profitable customer relationships. -In-store Excellence: Optimizing retail experiences for maximum impact. -Marketing Communication: Communicating your brand's message effectively across various channels. -Commercial and Vendor Due Diligence: Ensuring thorough evaluation for informed decision-making. -Omnichannel Strategy: Creating seamless customer experiences across all platforms. -Customer and Change Management: Managing transitions and customer relations with finesse. -Organizational and SME Management: Streamlining operations for efficiency and growth. Let BrainTower guide you through the complexities of today’s market dynamics with our comprehensive project and interim management solutions.