Jo Lee

Jo Lee is a seasoned professional in customer insights and journey management with extensive experience across multiple industries. Currently serving as the Customer Insights Manager for Global CX at Brambles since 2024, Jo previously held the position of Customer Journey and Category Insights Manager at Samsung Electronics in Europe, where a customer journey framework was developed to enhance sales performance. Jo's expertise is further demonstrated through roles as Senior Insight Manager at Royal Mail MarketReach, Insight Manager at Time Inc. UK, and Research Manager at Ipsos, collaborating with global brands to deliver strategic insights and drive business growth. Jo holds a Master of Arts with Distinction in Marketing Communications from Bournemouth University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.