Vicky Currie has extensive experience in data analytics, with a background in developing predictive analytical capabilities and solutions to enhance trading performance. Vicky has worked as a Head of Customer and Digital Analytics, Head of Segmentation & Selections, and currently serves as a Data Analytics Chapter Lead. Vicky has a strong skill set in web analytics, including Coremetrics, Celebrus, SAS, SQL, and Business Objects, and has contributed to the development of eBusiness and email strategies to drive online sales growth. Vicky is a key member for analytical requests generated from web analytics work streams.