We are the world’s largest manufacturer of canoe and kayak paddles, proudly privately held and based in Northwestern Wisconsin. Our team is made up of paddlers, builders, and problem-solvers who care deeply about how gear is designed, built, and used.

We believe in the quiet pull of wild places. Every paddle stroke is a chance to reconnect with nature, others, and ourselves through miles, moments, and misadventures alike.

That belief shapes how we work. From early design and prototyping to testing and manufacturing, we focus on building paddles that feel right in the hands and hold up over time. Lighter. Stronger. Smarter. More durable. More beautiful. Always improving, never finished.

Through Bending Branches and Aqua Bound, our paddles have carried people into early mornings, long crossings, quiet water, and unforgettable trips. We see our role as supporting those experiences and the communities, retailers, and waterways that make them possible.

Our Core Values

Elevate the Experience
We live the lifestyle we build for, crafting high-quality gear with passion, pride, and a deep connection to the outdoors.

Personify Midwestern Integrity
We are humble, trustworthy, and committed to doing what’s right for each other and our customers, even when no one’s watching.

Master Our Machine
We take pride in getting things done right. We are resourceful, reliable, and always working to make our systems stronger.

Lean Forward
We think boldly and move with courage. We embrace change, spark new ideas, and keep building toward what’s next.

Branches LLC

Jason Eccles

This department is responsible for promoting products and generating revenue through sales strategies and customer engagement.

Marketing and Sales

This department oversees the management and optimization of production processes to ensure efficient operations.

Branches LLC

Org chart

Teams

Marketing and Sales

Production Operations

Offices

Branches LLC

Org chart

Teams

Marketing and Sales

Production Operations

Offices

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