Brand Hatchers was established in 2019 by Chris and Emily, a father-daughter team with deep roots in the international confectionery industry. Driven by a shared ambition to expand and scale brands across global markets, their mission quickly grew beyond confectionery. Today, our Cardiff-based Head Office is home to a skilled team specialising in Brand, Marketing, Supply Chain, Sales, E-Commerce and Finance. Together, we’ve crafted a highly effective strategy for launching and growing brands worldwide.

Brand Hatchers’ journey began with the acquisition of Brain Blasterz in 2019, a brand with untapped international potential. Chris and Emily purchased the brand and its intellectual property, evolving it through consistent product innovation, updated branding, and strong global partnerships. Today, Brain Blasterz is the leading sour candy brand across Europe and the Middle East.

In 2020, we launched onto Amazon UK, US, and EU while also developing two new brands in high-growth categories: Nurture by Nature, a personal care gifting brand, and Guitar Lab, a guitar accessories gifting brand. Both brands have since become category leaders on Amazon in the UK, US, and EU.

At Brand Hatchers, we are committed to continually enhancing our brand portfolio. And behind the scenes, who knows? Our next exciting brand hatchling might already be in the works…

Our subsidiaries and 3PL partners in the EU and US provide strong support for international sales, while our adaptable manufacturing network allows us to consistently deliver innovative and quality products. We partner with carefully selected distributors worldwide, building collaborative relationships that take us from the initial launch through every stage of growth.

With the expertise of our wider team and a customised approach to each market, we’ve developed a winning formula for international success meaning that our brands are currently available in over 35 countries.

Brand Hatchers

Emily Griffiths

This department focuses on creating and developing new products to meet market demands.

Product Development

This department oversees online retail operations, focusing on sales strategies and marketing activities to enhance digital marketplace performance.

E-commerce Management

This department is responsible for setting the strategic direction and overall vision for the organization.

Brand Hatchers

Org chart

Teams

Product Development

E-commerce Management

Executive Leadership

Offices

Brand Hatchers

Org chart

Teams

Product Development

E-commerce Management

Executive Leadership

Offices

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