James Mitchell

James Mitchell is a dedicated and ambitious head of merchandising with over 15 years of experience in the fashion retail sector. They currently serve as the Head of Merchandising at Brand Machine Group, where they focus on driving commercial growth and optimizing processes. Having previously held multiple roles at Ted Baker, including Senior Merchandiser and established merchandiser, they successfully managed teams and enhanced business performance across UK and European markets. James began their career as a Sales Assistant at BURTON of London and has built a robust background in merchandising and planning, supported by a Level 3 Diploma in Fashion Retail.