Brand Metrics offers the only cookieless software solution designed for the continuous measurement of brand lift. It captures the campaign effects on brand awareness, brand consideration, preference and purchase intent – of any kind of advertising on any device. The platform is GDPR compliant, highly secure and built on a unique scientific algorithm that is more robust and valid over time than older methods. Our +25,000 brand lift measurements for publishers in 19 countries offers a solid benchmark database.

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