Jack Potter is a Senior Associate at BrandActive, responsible for leading large-scale client projects, including efforts for a major U.S. healthcare company. Previously, Jack worked as a Consultant at StrategyCorp, focusing on efficiency and revenue optimization for public sector clients, as well as developing financial models for educational institutions. At Analysys Mason, Jack delivered strategic insights for the telecommunications, media, and technology sectors, contributing to critical projects like the Irish National Broadband Plan. Jack's earlier experience includes serving as a Scotch Whisky Brand Ambassador with Pernod Ricard Winemakers and working on sustainability projects with Chivas Brothers. Jack holds a Master of Engineering in Chemical Engineering from The University of Edinburgh and a postgraduate degree in Sustainable Energy from Heriot-Watt University.
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