Beth Owens

Co-founder & Marketing Strategist at BrandEra Inc.

Beth Owens has extensive experience in marketing and sales strategy. Beth co-founded BrandEra in 2004 and served as the Marketing Strategist, responsible for developing marketing plans, promotional calendars, and budgets. Beth also established co-marketing alliances and national ad campaigns. Prior to that, they worked at American IronHorse Motorcycle Company, first as the Director of Marketing and then as the VP of Marketing and Sales. In these roles, they developed collateral materials, managed advertising agencies and freelance relationships, and forged co-marketing strategic alliances. Beth also worked at Tracom, Inc. as the Vice President of International Sales, where they were responsible for international marketing and sales efforts. Beth conducted market research and executed sales trips in Southeast Asia. Beth has also taught as an Adjunct Professor in Global Business and International Marketing at Texas Wesleyan University.

Beth Owens attended Arlington High School from 1981 to 1985. Beth then pursued their bachelor's degree in Spanish at DePauw University from 1985 to 1989. During their time at DePauw University, they also participated in a study abroad program at Universidad de Los Andes from 1987 to 1988. Beth continued their education by pursuing a Master of International Management at Thunderbird School of Global Management from 1990 to 1991.

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Timeline

  • Co-founder & Marketing Strategist

    January, 2004 - present