Brand & Reputation management are key strategic tasks. They have significant impact on the overall sustainable business success of every organization.

As the first global think tank in this area the Branding-Institute is committed since 2002 to significantly contribute to further professionalization of stakeholder-guided brand & reputation management in business, research and education.

Our Services: 

- Integrated Brand & Reputation Management
- Brand Portfolio & Brand Architecture
- Brand Identity & Brand Positioning
- Reputation Analysis & Evaluation
- Development & Implementation of Company-specific Reputation Management Systems
- Stakeholder Management
- Ranking Management 
- Personal Branding & CEO Reputation Management
- Nation & Destination Branding
- Country of Origin Branding, COOB 
- Brand Leveraging (by trademark licensing strategy)
- Marketing Strategy & Marketing Planning
- Issues Management
- Integrated Corporate Responsibility
- Employer Branding & Internal Branding

Branding-Institute

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