Mark O. has a diverse work experience in the field of insights and analytics. Mark is currently the Head of Insights and Analytics at Brands2Life, where their main focus is on data-driven decision-making and improving understanding of customer attitudes and behaviors. Prior to that, they worked at Four Communications as an Associate Director, Senior Insights Manager, and Insights Manager, where they delivered insights for digital and social campaigns. Mark also worked as an Insights Manager at Legend Engage, a Media Analyst at Kantar Media, and as a Content Researcher and Editorial Assistant at Precise Media. In their roles at Precise Media, they specialized in arts and culture, lifestyle, and theatre content, and managed the planner's sport content.
Mark O. holds a Bachelor of Science (BSc) degree in Digital Media from the University of Portsmouth. Mark has also obtained additional certifications, such as the Level 5 CMI Management & Leadership Diploma from the Chartered Management Institute in 2019, and various qualifications in Google Analytics in 2017.
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