BrandSpark®
Mike Bone is an experienced professional in the field of marketing and research. Currently serving as Vice President and Research Director at BrandSpark International since January 2016, Mike has previously held the role of Research Director at Fresh Intelligence from November 2014 to December 2015. Prior experience includes positions as Senior Research Manager and Research Manager at Ipsos Reid from March 2011 to October 2014, and as a Market Research Analyst at Advanis from October 2006 to August 2007. Educational qualifications include an Honours Bachelor of Commerce in Marketing from Lakehead University and incomplete doctoral studies in Marketing at the University of Alberta.
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BrandSpark®
BrandSpark ® is a research & consulting firm that provides organizations with the clear direction they need to optimize brand positioning and ignite brand strategy. Our process is to develop a comprehensive understanding, identify and uncover contextual insights, and deliver clear direction. Specialist in brand trust and new product launch we work with brands that are searching for breakthrough insights, not just data.