Laura Smith is an experienced Category Manager with a strong background in the FMCG industries. They started their career as a National Account Executive at H J Heinz Co from 2011 to 2014, managing accounts in the foodservice sector, and continued in a similar role at Humdinger Limited in 2013 and 2014. Laura progressed to become a National Account Manager at Branston Ltd from 2015 to 2018, responsible for the Tesco prepared account. Currently, Laura serves as the Senior Category Manager at Sofina Foods Europe, having assumed the role in 2025, while also working as a Category Manager at Branston since 2018.
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