Experts in D Cup & Up

Lin Windram and her daughter Maxine dreamed of being able to buy attractive and supportive bras. A basic desire to wear pretty, feminine bras had eluded them for years because they were seeking bras bigger than D cup. Sick of being forced into minimiser bras and finding no swimwear that supported them, Lin and Maxine created a new story for fuller busted women. After all, women with busts larger than a C cup needed a better deal!

In 2006, Brava was born. Lin and Maxine were dedicated to dramatically improving the shopping experience for women D cup and up, and the key ingredients of the Brava recipe were carefully combined to create a new experience:

- The best lingerie and swimwear brands specifically developed for the fuller bust
- Friendly, sensitive and passionate Bra Fitters who love lingerie and working with women
- Relaxed and comfortable store settings where women felt they belonged

Our aim is for every customer to feel they have been looked after and cared for, every time. No exceptions.
Brava staff are valued for their compassion, in-depth product knowledge and desire to help other women. We challenge ourselves at every point of the customer’s journey by asking what more we could do to help the customer and to stand out from our competitors. 

Every interaction with our customers is instilled with our values:
Compassion, Inspiration, Integrity, Empowerment & Respect.

The Brava Way

- Customers are always acknowledged with warmth and a smile.
- Our genuine desire to help must be felt by every customer whether face to face, by email or on the phone. 
- We listen, we help, and we do not judge. We pay attention to what the customer wants. 
- We remain aware that our customer may experience levels of discomfort and we are sensitive to her needs. 
- We make the fitting a positive experience by helping our customer to feel confident about her shape. 
- Our language is always positive and supportive. We are honest with our customer.

Brava Lingerie

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