Hans Hammer

Hans Hammer has a diverse professional background spanning over two decades in marketing, sales, and entrepreneurship. Beginning as a Marketing Assistant at SCA Hygiene Products, Hans progressed to roles such as District Manager at Lidl Nederland, Area Sales Manager at Metos NL, and Marketing and Sales Manager at Rendisk BV, where responsibilities included export management and sales strategy development. Currently, Hans serves as a co-owner and social entrepreneur at Thubutu Africa Avocado Farm Company Ltd. and holds the position of Commercial Director at EFKA, leading initiatives that enhance customer engagement and drive brand awareness. Previous experience at Electrolux Professional involved roles such as Director of Group Digital Business and Global Segment Manager in the horeca sector, focusing on market strategy and digital transformation. Educational achievements include a Bachelor in Business Management from Hanze University and a Master’s in International Business Administration with a specialization in Marketing Management from TiasNimbas Business School, as well as participation in a leadership program at IMD.