Laina Davidson

Laina Davidson is a seasoned marketing professional currently serving as the Senior Lifecycle Marketing Manager at Braze, where responsibilities include developing and managing the customer lifecycle marketing strategy to drive engagement and retention. Previous experience includes leading B2B customer marketing strategy for Realtor.com, and holding various roles at TriStar Pension Consulting, where Laina successfully increased customer acquisition and retention through targeted campaigns. At ImageNet Consulting, Laina crafted comprehensive digital marketing strategies across the customer journey, and contributed to communications at New Spin 360, LLC, and TV-23 Stillwater. Laina holds a Bachelor of Arts in Strategic Communications from Oklahoma State University.