BRC Imagination Arts is a full-service, strategic design and production company that translates brand and cultural stories into transformative, human experiences. For 40 years, we’ve stood on the front lines, helping our clients build more meaningful, enduring relationships with audiences around the globe. 

Our unique body of work has earned us over 400 awards for some of the most respected and acclaimed brand and cultural destinations in the world, including the Jameson Distillery Bow St., World of Coca-Cola, The Heineken Experience, Guinness Storehouse, The Abraham Lincoln Presidential Library and Museum, The Henry Ford, The Museum of Liverpool, and many others. 

BRC started in a garage. Our founder, eager to make his mark in the experiential business, broke out on his own in 1981. The company’s first project? A story-driven experience for the soon-to-be-opened Epcot Center at Disney World and a series of experiences for General Motors’ ‘World of Motion’. The work was entertaining, engaging, authentic to the brand story, and ultimately loved by millions of guests from around the world. 

That’s our heritage. While we’re proud of our history, our primary focus is on what’s next: how we can combine our business intelligence and operational expertise with our innovative creative process to tell the next great story, one that takes millions of people on an unforgettable emotional journey. 

Architecture

Construction

Design

Media & Entertainment

BRC Imagination Arts

BRC Imagination Arts' headquarters in Burbank, CA, United States

Bob Rogers

Jhenny Capili

Carmel Lewis Lachel

Doug Sarver

Christian Lachel

The Creative Design Team at BRC Imagination Arts is responsible for conceptualizing and crafting engaging, immersive experiences that bring brand and cultural stories to life. By collaborating closely with various stakeholders, the team develops innovative spatial designs, graphics, and narratives that evoke emotional connections and enhance visitor engagement in destinations worldwide. Their expertise ensures that each project not only captivates audiences but also remains true to the essence of the brand's story.

Creative Design Team

The Leadership Team at BRC Imagination Arts guides the strategic vision and operational excellence of the company, ensuring that creative innovation aligns with the brand's mission to create transformative experiences. Comprising key executives with expertise in creative direction, storytelling, and business strategy, this team is responsible for fostering collaboration and driving the development of groundbreaking projects that resonate with audiences worldwide. Their leadership is pivotal in shaping the future of experiential storytelling, leveraging the company’s rich heritage to inspire new creative endeavors.

Leadership Team

The Production Team at BRC Imagination Arts is responsible for overseeing the execution of experiential projects from concept to completion. This team works collaboratively to manage resources, timelines, and budgets while ensuring that the creative vision is realized with precision. By coordinating between various departments and stakeholders, they facilitate smooth operations that bring transformative brand stories to life in engaging and memorable ways.

BRC Imagination Arts

Org chart

Teams

Creative Design Team

Leadership Team

Production Team

Offices

BRC Imagination Arts

Org chart

Teams

Creative Design Team

Leadership Team

Production Team

Offices

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