Krista Rossi

Krista is responsible for leading marketing efforts focused on Breaking Data’s Rapid Impact Reports (RIR) and overall brand management via digital, social, and non-personal channels.

Prior to joining Breaking Data, she served as a medical journalist in rare disease and attended leading hematological and oncological conferences such as ASH and ASCO. She also served as a marketing writer for clients in the life sciences – including a CRO, clinical traceability software innovator, and whole room disinfection provider – for which she generated strategic content and managed client deliverables.