Lisa Raedler

Lisa is a clinical pharmacist with expertise in hematology and oncology. For more than 20 years, she has focused on helping companies with strategic and tactical decisions related to drug development using market research. She is a skilled moderator who has conducted more than 15,000 interviews. Given her nuanced understanding of clinical data and treatment trends in cancer, Lisa is particularly adept at conducting in-depth interviews with cancer specialists, including national and international thought leaders, as well as academic oncologists and community-based practitioners. Her curiosity and passion for oncology engages respondents and results in highly productive and actionable insights for pharmaceutical drug developers and marketers.

Lisa has a PhD in pharmaceutical marketing from the University of Mississippi, an MBA from Drexel University (marketing), and a pharmacy degree from Philadelphia College of Pharmacy & Science (BSc). She is a registered pharmacist with experience in both retail and hospital settings, as well as the author of peer-reviewed publications, continuing education articles, books, and book chapters related to pharmaceutical market research.