Anika Hoff serves as Associate Research Director at Breakthrough Research, where responsibilities include primary client contact for over 15 research projects across various industries including gaming, fast-food, healthcare, and accounting software, and delivering insightful, story-driven reports. Anika manages and mentors a team of three researchers while previously holding roles as Senior Research Manager and Research Manager, where key contributions included efficient research study execution and coordination. Earlier experience includes positions as Research Assistant at the TECC Lab and Teaching Assistant at California State University, Northridge. Anika holds a Bachelor of Arts in Psychology from California State University, Northridge, along with a minor in Child and Adolescent Development.
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