Laura Diaz is a seasoned professional with extensive experience in CRM and retail applications. Currently serving as CRM & Retail Applications Lead and Clienteling & Salesforce Product Owner at BREITLING since April 2022, Laura has also held roles such as Managing Consultant and Business Analyst at DIGITALL, Lead Business Analyst at Merkle DACH, and Lead Business Analyst at Isobar Switzerland. With a background in Salesforce consulting and data management in various organizations, Laura’s expertise spans across multiple industries, including significant work at blue-infinity, MEGA International, and VASS, focusing on system development and customer relationship management solutions. Laura holds a Master's in Business Management from Universidad Politécnica de Madrid and multiple degrees in audiovisual systems and telecommunications from Universidad Carlos III de Madrid.
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