Meilan Chen

MeiLan Chen currently serves as Senior Media Manager at BREITLING since January 2022, having previously held the position of Digital Media Manager. Prior to this, MeiLan worked at Officine Panerai from November 2017 to January 2022 as a Global Social Media Specialist, where responsibilities included defining strategic direction for global and Chinese social media channels, managing social media budgets, and collaborating on omnichannel communication strategies. MeiLan's earlier experience includes roles as Chinese Communication Manager at DIGITAL RETEX and Sales Assistant at Giorgio Armani, along with internships focusing on sales, marketing, and accounting. MeiLan holds a Bachelor's degree in International Trade from Università Ca' Foscari Venezia, completed in 2014.