Elliot Allison

Elliot Allison is a seasoned marketing professional with extensive experience in the beverage industry, currently serving as Senior Marketing Manager at BrewDog since January 2019. Elliot's expertise encompasses brand strategy, new product development, and innovative marketing across various channels, significantly contributing to the growth of BrewDog's cider brand, Hawkes. Previous roles include General Manager and Brand & Sales Manager at Hawkes Cidery, where Elliot led commercial strategies and production efforts. Prior experience encompasses brand management at Marston's PLC and senior account roles at ignis Ltd, managing FMCG and luxury clients. Elliot holds diplomas in Integrated Marketing from CIM and the Marketing Agencies Association, as well as a Bachelor of Science degree in Biology from Swansea University.