Sarah McDermott

Sarah McDermott is an accomplished marketing professional with extensive experience in the hospitality sector. Currently serving as the Marketing Director - Bars at BrewDog since April 2021, Sarah has previously held the position of Senior Digital Marketing Manager at Young & Co Brewery, PLC, where responsibilities included leading digital marketing strategies and enhancing online presence for pubs and hotels. Earlier roles at Novus involved managing both online and offline marketing across a diverse estate, contributing to brand repositioning and digital innovation. Other notable positions include account management for high-end clients at Captivate Hospitality and marketing support roles at MADISONSOHO and The Kings Theatre. Sarah holds a Bachelor of Arts degree in Marketing with Psychology from the University of Portsmouth.