David Hayes

David Hayes is a seasoned copywriter with extensive experience in optimizing content for SEO and driving significant increases in website traffic and conversion rates. Currently serving as a Senior Copywriter at Brex since August 2023, David has achieved notable results such as a 9.78% month-over-month increase in website traffic through strategic content optimization and a 15% uplift in form submissions from A/B testing of CTAs. Previously, at FreshBooks from October 2018 to August 2023, David led comprehensive lifecycle marketing creative efforts and developed successful brand campaigns, resulting in impressive growth metrics including a 50% increase in GNMRR year-over-year. Earlier roles included Senior Copywriter positions at TAXI and FCB Canada, where David created award-winning campaigns for prominent brands and contributed to new business acquisitions. David holds a Bachelor of Arts degree in Media, Information, and Technoculture from Western University.