Sidra Saiyed

Sidra Saiyed is a seasoned marketing professional with extensive experience in demand generation and integrated campaigns, currently serving as the Lead of Integrated Campaigns at Brex. With a background that includes positions as Demand Generation Lead and Senior Demand Generation Manager at tray.io, Sidra has demonstrated expertise in account-based marketing and lifecycle marketing. Previous roles include leadership positions at Seismic and MeritDirect, focusing on customer success and marketing programs. Sidra also possesses analytical skills developed through positions as a Budget Analyst and Data Analyst at Brandeis University, culminating in a B.A. in Economics and English from Brandeis University.