Lorena Luz is an accomplished Brand and Communication Lead for MENA at BRF, with extensive experience in innovation and new product development across international markets. Since joining BRF in October 2015, Lorena has successfully managed high-visibility projects from concept to launch, overseeing a diverse portfolio of brands including Sadia and Perdigão. Responsibilities have included developing innovation processes in Asia, executing marketing initiatives for the Pet Food segment, and leading cross-functional teams in strategic planning. Recognized for excellence in the field, Lorena's project "Rescue Dogz" received an award at Cannes Lions 2019. Educational credentials include a Bachelor of Business Administration from FGV and a forthcoming Mini MBA in Brand Management.
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