Gresia Cabrera

Gresia Cabrera is a skilled business development and marketing professional with extensive experience primarily in the automotive and consumer goods sectors. Currently serving as a Business Development Manager at Bridgestone EMEA since January 2020, Gresia has successfully strategized and executed B2B and B2C marketing initiatives while enhancing digital presence and customer experience. Prior roles include significant contributions as a Marketing Analyst, Project Consultant at Volvo Trucks UK, and Channels Development Analyst at Alicorp, demonstrating a strong track record in market research, pricing strategy optimization, and operational efficiency. Gresia holds an MSc in Marketing and Strategy from the University of Warwick and has additional qualifications in Strategic Marketing and Business Management, as well as a BSc in Industrial Engineering from Universidad de Lima.