Helene MacChi

Helene Macchi is an accomplished marketing professional with extensive experience in the tire industry. Currently serving as the Director of Marketing and Director of Strategic Pricing at Bridgestone Americas since May 2021, Helene previously held various positions at Pirelli from June 2006 to May 2021, including Marketing Director, Pricing Manager, Trade Marketing Manager, and B2B/Internet Marketing Specialist. Responsibilities at Pirelli included promoting the brand through targeted campaigns, managing national pricing structures, and coordinating events for the CAR division. Helene holds a Bachelor's degree in Business, Marketing from Brenau University and a DUT in Techniques de Commercialisation from the University of Montpellier.