Simi J. is an experienced professional currently working as a Lettings Negotiator at Bridgfords since September 2025. Prior to this role, Simi served as a Business Development Executive at ConnexAI from July 2024 to September 2025 and at Plinc from July 2023 to April 2024, contributing to initiatives that help retailers leverage first-party customer data for improved retention and loyalty. Simi also held the position of Diabetes Care Coordinator at the NHS from August 2022 to February 2023 and began a career in retail as a Sales Assistant at Sainsbury's from February 2019 to February 2022. Simi holds a Bachelor of Arts degree in Criminology from the University of Nottingham, completed in August 2022.
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