Briggs & Co. was built on a simple observation: founders and SME operators need honest, expert advice at the exact moment they're wrestling with a problem, not three weeks later when a consultant can fit them in.

Even the best consultant is limited. By experience, time, and external attitiude. They can be valuable when they are in the room but can come at a significant premium.

Briggs & Co gives you 4 advisors laser focused on Strategy, ideation, content, and wellbeing. They give you structured, contextual conversations to guide you through decisions and problems without the need to be a prompt engineer.

The platform was created by Stuart Lunn, founder of The Unfounded and a multi-venture entrepreneur with decades of hard-won experience across sales, marketing, leadership and strategy. Stuart built The Unfounded around one core belief: that honest, no-BS founder education changes outcomes. Briggs & Co. is the AI expression of that belief.

Every conversation with Oscar, Emmett, Harry or Lina draws on Stuart's book, his 200+ video course library, and years of blog content, all ingested, indexed, and made available through four distinct advisory characters who each bring a different kind of intelligence to the table. But, unlike in person consultancy, they can draw on a full breadth of knowledge and research tools to help you make better decisions. 

They do not replace the decision making process, they are a sounding board, built to challenge, focus, and inspire you forward.

Briggs & Co AI

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