Mark Mitchell

VP EMEA & Agencies at BrightEdge

Mark Mitchell has a diverse work experience spanning over two decades. Mark started their career as a freelance journalist for Boxing Journalist at Secondsout.com from March 1999 to February 2001. Mark then ventured into entrepreneurship, establishing Ipromotions Limited in October 2002. As the Managing Director of the company, they were responsible for various projects including SEO, Affiliate, Web Design, and Council projects.

In 2004, Mitchell moved on to work at The Search Works, where they initially served as a Senior Account Manager from July 2004 to April 2006. Mark then took on more significant roles, including Head of Travel & Head of Strategy, responsible for overseeing a team of up to 18 people working on PPC accounts. Mark successfully managed some of the largest players in the travel industry.

Continuing their career progression, Mitchell joined Omnicom Media Group in August 2008. As the Head of Search, they spearheaded the search offering for OMD Group, leading a team of 45 people. Mark'sefforts contributed to the substantial growth of the search offering, reaching £55 million in billings. Notably, they secured a significant new business win, securing the £25 million PPC account for leading retailer Shop Direct Group. Mark was promoted to Head of Search & Affiliates in November 2009 and later promoted to Head of Search UK in April 2011. During their tenure, they excelled in leading the search product for OMG, overseeing 140 employees and achieving 100% growth in SEO revenues, reaching £65 million in search billings.

Moving on to their most recent work experience, Mitchell joined BrightEdge in August 2012 as the Director of Client Services EMEA. Mark played a crucial role in establishing the EMEA office and growing the team in partnership with the EMEA Sales Director. Within the first year, the team grew by 10 members, contributing to an additional $8 million in revenue. Mitchell then advanced to the position of Senior Director of Client Services - Global Agencies & EMEA in January 2014, focusing on managing agency and EMEA customer success offerings. Working with prominent search brands such as Argos, MoneySupermarket, and ASOS, they ensured the delivery of high-quality customer success for leading agencies including Iprospect, OMD, and Performics. In November 2015, they took on the role of VP EMEA & Agencies, leading the international and agency BrightEdge offering, overseeing a team of 30+ and driving strong all-up growth performance for the region.

Overall, Mark Mitchell has had a successful career, demonstrating leadership, growth, and exceptional customer service throughout their various roles in the search and digital marketing industry.

Mark Mitchell completed their education from 1999 to 2002 at the University of Leeds, where they earned a 2.1 BA Hons degree in Journalism. Subsequently, there is no information available about their education experiences after this period. It is unknown whether they pursued any further degrees or studies.

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