Martin Daniel

Martin Daniel has a diverse work experience spanning different roles and industries. Martin is currently working as a Senior Product Manager at BrightEdge since January 2022. Prior to this, they worked at Falcon.io as a Product Manager from November 2019 to January 2022. During their time at Falcon.io, they led integration efforts and built a product to help global brands benchmark their social performance.

Before Falcon.io, Martin worked at Unmetric Inc. from November 2012 to November 2019 in various roles, including Product Management and Marketing Analytics. Martin built and led a team responsible for product marketing, content marketing, demand generation, and account-based marketing. Martin also played a key role in the development and launch of several SaaS products, including a social content discovery platform and a social media analytics platform for major sports leagues.

Martin's work experience also includes a freelance consulting role at Zegen Social from January 2009 to November 2012, where they helped small businesses incorporate social media into their marketing strategies. Prior to that, they worked as a Marketing & Operations Manager at Nucleus Academy from June 2009 to December 2011, where they utilized their interest in social media marketing to create awareness and generate leads for the business.

Starting their career at Covenant Consultants from March 2007 to December 2008, Martin gained experience in talent acquisition and team management. Martin worked as a Team Lead, handling a team of 15 and overseeing operations in Bangalore.

Martin's earliest work experience was as an Executive Manager at PC Corp from May 2005 to February 2007, a family-owned business venture in Chennai. Here, they gained valuable knowledge about running a business, including cash flow management, employee management, procurement, and vendor relationships.

Martin Daniel holds a Bachelor of Engineering (B.E) degree in Computer Science and Engineering from Anna University. In addition to their formal education, they have obtained various certifications, including a Professional Scrum Master certification from Scrum.org in June 2021, a Professional Scrum Product Owner certification from Scrum.org in January 2021, an ABM Certified Strategist certification from Demandbase in September 2019, a Google Ads Certification from Google in September 2019, a Google Analytics Individual Qualification from Google in September 2019, a Diplôme d’études en Langue Française (DELF A2) from the Centre international d'études pédagogiques (CIEP) in June 2019, and an Unmetric Certified Analyst certification from Unmetric in June 2019.