Simon Cook

Simon was elected as the successor of the founder Ian Frith and appointed CEO of IC Frith in 2007 and held the position until the sale of the broking business to Steadfast in March 2015. During his time as CEO, Simon was driven to establish the company as one of the premier brokers in Australia and key service provider of warranty in the Asia-Pacific region. Simon is a Director of the Board, the Vice President of the Boating Industry Association of NSW and Director of the Boating Industries Alliance Australia and has over 20 years’ experience in middle and senior management roles.