Mike Engstrom

Mike Engstrom is an experienced retail and media professional currently serving as Head of Retail at BrightSign LLC since April 2025. Prior to this role, Mike held the position of Managing Director for Retail & CPG at LiveRamp from October 2023 to November 2024. Mike's tenure at The Trade Desk from April 2019 to June 2023 included a key role as Sr. Director of Retail Data Partnerships, contributing to the launch of the Retail Partnerships team and focusing on business development for self-serve data solutions. At Triad between June 2017 and April 2019, Mike led programmatic sales and strategy for major retailers such as CVS and Wayfair. Previous positions also included roles at Walmart Media Group and AOL, where Mike specialized in programmatic partnerships and monetization strategies. Mike's educational background includes attendance at Colorado State University.