Katie Elder

Katie Elder is a Fractional CMO and the founder of Good Principles Consulting, where they support sustainability and impact-focused businesses in achieving growth through exceptional marketing leadership. With over two decades of experience, including significant roles at Procter & Gamble, Katie has a proven track record of turning strategic visions into revenue-generating results. They have held positions such as Head of VQA Wines, Beer, Whisky & Corporate Sustainability at Andrew Peller Limited and Advisor at Stickerbook, demonstrating a commitment to innovation and environmental responsibility. Currently, Katie also serves as Chair of the Board of Directors for Brightspot Climate. Their educational background includes studies in Management at IECS, a BComm from Smith School of Business, and a Master's in Sustainability Leadership from the University of Cambridge.