Paul Castro is a seasoned executive with over 20 years of experience in Customer and User Experience, currently serving as the Vice President of Global Experience at Brink's. They have held various leadership roles, successfully steering customer-centric initiatives and enhancing user interactions across multiple sectors. A U.S. Navy veteran, Paul co-founded Tricycle Design and has significantly impacted organizations such as VML and SMG, where they established foundational user experience practices. Paul holds a Bachelor of Fine Arts in Design from the University of Kansas and has a background in graphic design from Johnson County Community College.
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