Isabelle Bach is the Head of Digital Experience & Shopping Platform at BRITA Group, where they lead initiatives in digital marketing and user experience. Prior to this role, Isabelle held positions at Villeroy & Boch, including E-Commerce Manager for Bath & Wellness, where they managed extensive online marketing projects and established reporting standards. Their experience also includes work at Ferrero and Lufthansa Systems, where they developed marketing materials and supported website re-launches. Isabelle earned a Master of Science in Marketing from Edinburgh Napier University and a Bachelor of Arts in Media Management from RheinMain University of Applied Sciences.
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