Ian Mahon is an accomplished professional in category management and shopper marketing, currently serving as Head of Category Management & Shopper Marketing at Britvic plc since July 2021. Mahon has also held several key roles in the UK and Ireland, including Category Manager at Müller UK & Ireland and Lactalis UK & Ireland, where responsibilities included developing actionable insights to drive commercial growth. Mahon's career began at Tesco, where a series of progressively responsible positions included Category Insight Manager, Brand Manager, and Trade Planning Manager, focusing on data-driven strategies to enhance brand positioning and consumer experiences. Ian holds a Bachelor of Arts in Journalism from Independent College, completed in 2013.
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