James Cripps is an experienced professional in account management and business development, currently serving as the National Account Manager at Britvic Soft Drinks since October 2010. In this role, responsibilities include managing consortia and independent Vending Operators. Previous positions include Customer Development Executive at Britvic Soft Drinks, Owner/Landlord of The Alma Inn, and On Trade Sales Manager at Avanti Screenmedia. Notable achievements encompass turning around a failing pub business, significantly increasing turnover and profit margins, and securing competitive advantages in brand listings and distribution while excelling in sales initiatives at Diageo. James initiated strong performance management practices and led teams in fast-paced environments, showcasing expertise in client relations and operational management across multiple sectors.
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