Fernanda Sobral is a media leader with over seventeen years of experience in strategic media planning, brand management, and digital marketing. Fernanda founded Arara Azul, a socio-environmental startup focused on circular fashion, which positively impacted the lives of over 500 women and repurposed more than 4,000 kg of clothing from 2019 to 2023. Currently, Fernanda serves as a publisher at Sertão Comunicação and is pursuing a Master of Business Administration at the Escola Superior de Propaganda e Marketing.
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