Jim Lofton is a seasoned UX designer with extensive experience in improving user experience across various sectors. Currently serving as Principal UX Designer at Broadcom since November 2019, Jim is involved in modernizing mainframe security software and overseeing the design system asset library. Previously, Jim held roles such as Lead UX Designer at Broadcom, Sr. UX Designer at Quill, and Sr. UX Researcher at Redbox Automated Retail, LLC, with a proven track record of leading UX initiatives that significantly enhance user experience and contribute to substantial revenue. With a Master's degree in Human-Computer Interaction from DePaul University and a Bachelor's in Graphic Design from the University of Illinois Chicago, Jim possesses a robust educational background complementing a diverse career that includes key leadership roles at Premier Farnell, Newark, Allstate, OfficeMax, and Moody Bible Institute.
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