John Falco

John Falco is a channel partner ecosystem professional and advocate who has dedicated their career to enabling and growing businesses. They currently serve as Partner Account Director for North America Distribution at Broadcom Software and have previously held significant roles at Aruba, VMware, and Hewlett Packard Enterprise, focusing on strategic program and account management. With a strong foundation in sales and marketing, John has effectively managed channel-first initiatives and partner enablement programs. They are pursuing a Bachelor of Science in Business Administration with a focus on marketing and information systems, along with a Master of Business Administration from the University of South Florida.