Larry Cook

Larry Cook is an accomplished marketing professional with extensive experience in event management and omni-channel marketing strategies. Currently serving as Global Event Manager at Broadcom Software since April 2019, Larry has previously held significant roles at IBM from 1996 to 2018, including Senior Global Marketing Manager, where responsibility included the strategy and execution of marketing programs for SaaS and Cloud Computing solutions. Additional experience includes leadership positions at Kowal Associates, Rapp Collins Worldwide, Targetbase, and Texas Instruments. Larry holds an MBA in Marketing from The University of Texas at Arlington and a BA in Speech and Drama from Trinity University.